DRO remembers…

Monday is Memorial Day in the U.S. and we thought it fitting to remember staff members we have lost over the past 20 years of DRO’s existence.


Gone are writer, photographer and artist John Raffa; photographers James Drew, Tim Marshall and Tom Schiltz; and the one and only Chris Martin. We miss them all.

John Raffa with his wife, Karen.

James Drew

Tim Marshall

Tom Schiltz

Chris Martin

We’ll return to our computers on Tuesday, May 28. 

Off the Track: Budweiser to observe moment of silence on Memorial Day

At 3 P.M. local time on Memorial Day, the country will observe the National Moment of Remembrance, a tradition established by Congress whereby Americans are asked to stop what they’re doing for one minute to honor those who died in service to the country. Budweiser is joining in the memorial by observing 60 seconds of silence across all its media channels and breweries at that time.


At 3 P.M. production lines at all 12 of the company’s flagship breweries will stop. Ads running on TV, radio and online at that time will broadcast one minute of silence, recorded at the Calverton National Military Cemetery. On YouTube, Bud will have a 24-hour skippable pre-roll buy sending viewers to the "Moment" spot, while on Instagram, Bud has tapped influencers and brand partners to share an unbranded image reading, “Moment of silence in honor of fallen heroes.”


There’s even a print component. A full-page ad running in the New York Times will feature long copy on military sacrifice, which should take people about one minute to read.


The Agent salutes Budweiser for this touching tribute.



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