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Many of the press releases that come across the old Burkster’s computer monitor just get deleted. They are what we in the journalism biz call “boilerplate”. Boilerplate is a press release that doesn’t deliver any real news or information not already known, and they are only used when you have to patch an editorial “hole” in the newspaper or magazine.
Every once in a while, though, a press release actually has serious news value, but, for a real journalist, getting that info requires more than just reading what is printed.
So, let’s start with the blockbuster of a press release NHRA sent out on Friday July 1, just prior to the three-day Fourth of July weekend. Although it probably wasn’t intentional, waiting until the beginning of a national holiday virtually assured that the press release wouldn’t get the attention with the media that it warranted.
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|Editor at Large, Emeritus||Chris Martin|
|Bracket Racing Editor||Jok Nicholson|
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| Director: Casey Araiza
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