Drag Racing Online: The Magazine

Volume VIII, Issue 3, Page

Approximately how much does it cost you to run a full IHRA Pro Mod schedule?

Martin: I can’t reveal those kinds of numbers. I can only say that we’re fortunate to have a good sponsorship from ACDelco and we’re very, very grateful for it, but even with that there’s never been a year when you felt like you had enough. You’re always scraping to get more and you’re just getting by; you’re never on Easy Street. You always could use more, you need more, but yet you have to be grateful for what you’re doing.

So, can you even expect to break even at the end of the year?

Martin: Well, you know what they say, ‘If you want to break even, you better start with a surplus.’ 

You’ve run a few NHRA Pro Mod events and now you’ve entered the ADRL, but why have you concentrated on IHRA competition since your return to racing?

Martin: Well, based on current rules it’s a good fit and I’ve enjoyed its commitment to growth. So long as it shares a commitment to growth and the demographics it has and the equilibrium in competitive racing that it has, we’ll continue to support that. And, that our sponsors see the value-add to being there.

Were you concerned when it looked like NHRA might drop Pro Mod altogether before this season started?

Martin: You know, I wasn’t overly concerned because I think that ProModified is very widely regarded as a professional class by the fans. The fans love Pro Modified and whether or not a sanctioning body chooses to sanction that class or not doesn’t really dictate its future. It’s so evident by seeing everywhere we go that there’s a huge fan base that will follow wherever Pro Modifieds are going to be.
So it’s sad that NHRA is troubled by where to fit Pro Modified into their racing program, but certainly with them already having some very good product offerings from their Top Fuel to Pro Stock you can respect the challenges they face and the TV time required to get all that executed. At the same time, there sits out there a wonderful product in Pro Modified that is marketable and sellable to the fans, so as a racer and a team owner, no, I’m not concerned about its future. I think it’s very viable. I think the fans love their Pro Mods, but at the same time you have to make sure the right business fit is there to go with it.

With the ADRL’s arrival, do you think the Pro Mod community can support three major touring series?

Martin: Well, you know, that’s a great question because there obviously becomes a challenge when you say, ‘If there are three professional sanctioning bodies that are seeking the same product with the same level of commitments, then that’s a strain.’ But today I’m not so sure that they have that.
What ADRL has going for it that’s attractive to all of the Pro Modified racers is that it’s the head of their class, their primary focus. So you now have star attraction with the media following on very good racetracks and that makes for an attractive package. You know that you’re a valued offering to the fan base that’s going to show up.

Here's What's New!