Drag Racing Online: The Magazine

Volume VIII, Issue 2, Page

Overall, are you happy or satisfied with the way Pro Stock has evolved?

REHER: I’m basically happy with it. I’m a little disappointed that there could have been some rules made that could’ve helped keep costs down. And you may say that I’ve got sour grapes about cost, but I really don’t.

I mean, I’ve seen these rules made in all forms of racing. A number of years ago they decided that, ‘Hey, we need to take the turbochargers away from these Formula 1 cars,’ and they’ve got all kinds of testing restricted this year for Formula 1. Just like NASCAR, and I hate to say it again, but they’re only allowed six tests and on and on and on. That’s not the way it is in Pro Stock now, where if you want to test 250 days a year, then so be it. But that was getting out of hand in other forms of racing and the sanctioning bodies said, Whoa, that’s very expensive to do and that’s somewhere we can pull the cost back.’ And they have. So when I see Formula 1, where they have $500 million budgets and every year they implement another cost control, that’s when I’m disappointed in Pro Stock because there haven’t ever been any cost controls implemented.

What do you think drag racing needs to thrive in the 21st century?

REHER: Well, I think it goes back to the way the sport’s promoted. I’m not going to sit here and tell you I know what to fix about it, but I do know that perception is reality and I don’t feel like the perception of drag racing is what it could be. I feel like that’s what advances anything and I feel like the marketing of drag racing is what needs to be looked at. I don’t know what the cure is and I’m not faulting anybody because I don’t have the answer.

Everybody is caught up in their own little world, I’m in the Reher-Morrison world and trying to run this business and make our products the best for our customers, but when I do stand back and see what I perceive as little change I can’t help but feel it (drag racing) needs a better job of marketing. For all businesses that’s one of the most important parts of it. I’m sure we could market ourselves better, too, and I’m not saying they are not working on it, but I don’t think they’ve struck the right chord yet.

Whatever it is, you get the people there by convincing them that’s what they need to be seeing, whether it’s a rodeo or a chicken race or whatever, if you make people believe it’s neat, then it is neat.